There are people who run small businesses, usually individual entrepreneurs, self-employed individuals, and freelancers. We often use their services — such as manicure specialists, plumbers, hairdressers, and many others. According to the European Commission, in 2020, there were over 25 million small and micro-enterprises registered in the EU, most of which were individual entrepreneurs, self-employed people, and freelancers. These people independently post ads and accept orders.